Why do social media influencers need insurance?
Your engagement by an agency or a brand requires you to have insurance and your regular insurance may not cover you. If you already buy insurance, it likely excludes coverage for product-related liability, defamation and “media activities.” You’ll have trouble growing your social media facing business without it. You don’t have to buy separate policies for each campaign. One policy, keyed to # of followers, protects you 365/24
You could get sued
Even if you’re just expressing your opinion about something, and you believe what you are saying is true, that doesn’t prevent lawsuits. If your content is viewed by hundreds of thousands or more, it’s probable that (1) people will NOT agree with everything you say and (2) opponents and negatives can react to your posts by claiming you’ve stolen their ideas, you’ve disparaged or defamed them or their business or products.
Get an Insurance Quote
- Broad coverage for media activities and related
- Legal defense costs included if you get sued, even if the suit is baseless
- Customized premiums tailored to the number of followers