The Founder Shield Mission

Our mission is to create the most seamless, intuitive, and responsive experience for purchasing and administering insurance for your company.



We leverage technology to make the application process intuitive and understandable. A fully digital insurance purchasing process. Less paperwork, fewer problems.


We take a hands-on approach with our underwriter relationships, training them to understand the startup community’s culture, values, and organizational approach.

Lightning Fast

We automate clerical tasks that plague traditional brokerages, giving us more time to be responsive and alert to clients’ needs regardless of the size of the company.


AlphaRoot is a full-service insurance brokerage and technology platform providing tailor-made risk solutions to the cannabis, agriculture, and sustainable industries.


ReShield is a full-service insurance brokerage that provides innovative insurance solutions for commercial real estate portfolios.



It all started at Kohort, Mark Peter Davis’s first venture-backed startup. The company had just raised a significant seed round and investors required that the company get D&O insurance (whatever that meant!). As we went through the process of obtaining coverage, it became abundantly clear how big of a pain in the ass it was to buy the necessary insurance for a growing startup. It was also nearly impossible to find a broker who understood that fax machines are a thing of the past, or what it meant to raise a seed round as a technology company. After months of back and forth, and no shortage of time-consuming and confusing paperwork, we finally got our policy. But there had to be a better way.

We created Founder Shield just a few years later to accomplish one goal: to create a seamless and intuitive insurance purchasing experience for business owners. We had no revenue, no funding, and no customers, and nothing to lose. Armed with a few hypotheses and plenty of elbow grease, we started selling. Carl and I started by sneaking into different WeWorks around the city and asking founders, “Where do you guys get insurance? Have you heard anything about this company Founder Shield?” Several WeWork visits, countless startup events, and thousands of cold emails later, we had an ever-growing prospect list.

We hacked together our first real website in April 2013 sitting on the couch in the Alley Midtown location after NY Tech Day that morning. Our first “web application” came shortly thereafter. It was built on seamlessdocs, a tech product developed by our friends down the hall at the Alley. Despite its clunkiness, our clients loved it and we had proof of concept. We quickly realized we were on to something big, and the rest, as they say, is history.

Founder Shield blossomed into an ever-growing syndicate of insurance brokerages, held together by the Shield.Insure family. This family consists of an expanding roster of the best and brightest people, all working together to provide the best experience for our customers and each other. As long as we support each other and work hard, there’s no limit to what we can accomplish.


Looking to be a part of a killer team that fully believes in ‘work hard play hard’? Do you have a hunter mentality, positive personality and thrive working in teams? We’re always on the lookout for talent, check out our open positions.


Want a frictionless, fully digital purchase experience? Want your insurance to scale with your business? You’ve come to the right place. Get a quote in just three simple steps through our online application.




“Didn’t overwhelm us with paperwork and didn’t try to sell us to buy insurance that a tech startup doesn’t need. Definitely will recommend to any startup!”

Li ChenCanvs

“Being able to work closely with someone on our insurance needs is incredibly important!” 

Brian SaplickiBitly

“Great mix of old-school customer service with awesome use of technology to make the process as seamless as possible.”

Adam BlockShinesty